E.D. Smith promotes updated jam lines
By Adnews Staff
Jam maker E.D. Smith is promoting recent changes to its product line to depict the brand as a less-sugary part of a healthy lifestyle. The changes include new recipes, new packaging and new product categories. The company's 21 individual products are now divided into three banners: Fruit Lovers, which contains less sugar that regular jam, Fruit Lovers No Sugar Added, and Jam Lovers, which encompasses traditional high-sugar jams. The company's marmalade varieties have also been sorted into similar categories. These changes will be promoted with a marketing campaign including print advertising, in-store materials, coupons, public relations and a redesigned website at <http://www.edsmith.com>. The advertising is being handled by Brand Leadership Marketing of Toronto. Public relations are being conducted by Strategic Objectives, also based in Toronto.