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CMA issues privacy guides

The Canadian Marketing Association has released two new privacy guides intended to help small and medium-sized businesses comply with the federal Personal Information and Electronic Documents Act. The first guide, called Privacy Models that Work: A Guide for Canadian Organizations, contains views on privacy functions from the chief privacy officers of various Canadian organizations. The second, called Best Practices in Data Management: A Guide for Marketers, covers the collection, use, protection and sharing of data. These publications can be downloaded from the CMA website.

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