New York Fries promotes contest
By Adnews Staff
Toronto-based fast food chain New York Fries has begun a national contest in association with MuchMusic.com called "Fry Me to New York." During the contest, which will run from July 4 to Aug. 1, visitors to the MuchMusic or New York Fries websites can enter a draw for a trip for two to New York. Other prizes will include MP3 players and New York Fries coupons. Visitors must win an online memory game to enter. The contest will be promoted with in-store materials and online advertising on Yahoo.ca, Sympatico.MSN.ca and FamousPlayers.com, as well as at some theatres nationally. The campaign was produced by MuchMusic.com with New York Fries and its agency, Zig.
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