Cundari hired by Subway in Ontario
By Adnews Staff
Toronto-based Cundari Integrated Advertising has been appointed agency of record for the franchisees of sandwich chain Subway in the Golden Horseshoe area of Ontario. Cundari won the account in a competitive review which began in March. Subway has approximately 360 outlets in this area. "Cundari demonstrated significant expertise in managing and supporting the retail franchisee environment," said Bill Anderson, marketing director at Subway Canada. "Their leadership in this area was substantiated through insight, research and numerous case histories. Cundari integrated all of the disciplines: promotions, events, PR and local store marketing."
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