Ambassadorial promotion for Jose Cuervo Tequila begins
By Adnews Staff
Diageo Canada has begun a promotion for Jose Cuervo Tequila involving the arrival of an ambassador to Canada from CuervoNation, an island in the Caribbean owned by distiller Jose Cuervo. The ambassador, tequila expert Anamaria Ceseña, arrived yesterday in order to, according to Diageo, "share little-known facts about tequila, along with new and exciting ways to enjoy the spirit of summer." During the initiative, promotional workers from CuervoNation will visit Canadian bars to promote the drink. The effort will run through the summer. Public relations for the promotion are being handled by Strategic Objectives of Toronto.
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