American Express to sponsor Rogers Cup
By Adnews Staff
Tennis Canada has signed American Express as a multi-year sponsor for the Rogers Cup tournament in Toronto. The credit card company will be the presenting sponsor of the 2005 women's event, which will take place Aug. 13 to 21. American Express will also provide support to Tennis Canada's youth development program. "American Express globally is committed to growing the game of tennis through sponsoring premier, world class tournaments and this partnership is a perfect way to demonstrate our commitment to the sport here in Canada," says Beth Horowitz, president of Amex Bank of Canada. American Express has also sponsored Wimbledon, the Australian Open and the US Open. In addition, the company recently began a new global ad campaign called "My life. My card." that features tennis players Andy Roddick and Venus Williams.