Award show roundup
By Adnews Staff
The Canadian Breast Cancer Foundation CIBC Run for the Cure received the "Best of Show" award at the first Sponsorship Marketing Awards last week. The awards, which were presented at the annual conference of the Sponsorship Marketing Council in Toronto, recognize proven performance in Canadian sponsorship marketing. The Run for the Cure campaign also received a gold award in the "Cause" category. In the "Arts & Entertainment" category, the Canadian Imperial Bank of Commerce and Cirque du Soleil received a gold award, which Saab Canada and the PowerPlant Contemporary Art Gallery received an award of distinction. In the "Sports" category, Bell Canada, the Canadian Olympic Committee and the Canadian Olympic Team took the gold award, while Gatorade and the 2004 World Cup of Hockey won an award of distinction. General Motors of Canada and ExpoQuébec received a gold award in the "Special Interest" category. The Bell Canada Olympic program, the General Motors ExpoQuébec program and the PowerPlant initiative were handled by Fusion Alliance Marketing, the sponsorship marketing division of Cossette Communication Group.