Canadian Renewable Fuels Association hires Wave Communications
By Adnews Staff
The Canadian Renewable Fuels Association has hired Wave Communications of Toronto to handle its advertising. The non-profit organization works to promote renewable fuels for automotive transportation. Wave will seek to raise awareness of the ethanol industry and its benefits to the rural areas of Ontario. A new campaign called "I grow ethanol" will break today. It will consist of print, transit and radio advertising describing the economic and environmental benefits of ethanol. "Wave has developed an impactful campaign that effectively communicates how important ethanol is to rural communities and the environment," said Kory Teneycke, executive director of the association.
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