Degree to sponsor TSN poker tournament
By Adnews Staff
Toronto-based specialty channel TSN and Unilever Canada, in the name of its Degree anti-perspirant brand, have formed a three year sponsorship deal for an event called the Degree Poker Championship. The inaugural installment of the annual tournament will take place in September, hosted by the Niagara Fallsview Casino in Niagara Falls, ON and the River Rock Casino in Richmond, BC. The winner will receive $100,000 and an entry into the 2005 World Series of Poker in Las Vegas. TSN will televise the tournament nationally through six one-hour programs beginning Sept. 15. The tournament has been developed by TSN Events, Segal Communications and Casino Amusements Canada. A website for the event has been constructed at <http://www.degreepoker.com>.