Sleeman prepares campaign for Original Draught
By Adnews Staff
Sleeman Breweries of Guelph ON is readying an ad campaign for a new product called Sleeman Original Draught. The beer, an unpasteurized lager, is now on sale in Ontario and will go into distribution in other markets by summer. "This is an exciting new product for Sleeman that fits neatly into our existing portfolio," said brewery chairman John Sleeman. "We're confident that Original Draught will be well received by Canadians during the all-important summer beer season." The multimedia marketing campaign for Original Draught will consist of television and radio advertising, plus promotional activities. It will begin in Ontario on May 2. Advertising for Sleeman in Ontario is handled by Doug Agency of Toronto.
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