Callaway retains Pilot PMR
By Adnews Staff
Pilot PMR of Toronto has been appointed public relations agency of record by Callaway Golf Canada. The agency will handle media relations, product publicity and communications counsel for the Callaway, Ben Hogan, Odyssey and Top-Flite brands. "Pilot PMR is a perfect fit for Callaway," said Jane Hooper Perroud, Callaway's sales and marketing communications manager. "They are an agency with an extensive background in the golf industry and offer senior, hands-on strategy and support." Pilot PMR has worked for Top-Flite Canada previously. The firm won the assignment in a formal review involving an unknown number of contenders.
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