Rona resumes How-To People campaign
By Adnews Staff
Home renovation chain Rona of Boucherville, PQ began a new television advertising campaign this week. The initiative includes four ads in English and French that will air nationally until the end of the year. The campaign promotes the expertise of Rona employees and suggests to viewers that they don't have to be professional renovators to improve their homes. This is a resumption of the company's "The How-To People" campaign that first broke in 2003. The campaign was created by BCP of Montreal.
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