Lexmark assigns global account to Doner
By Adnews Staff
Printer maker Lexmark International of Lexington, KY has appointed Doner of Detroit its global advertising agency of record. Doner was hired as the company's U.S. agency of record in 2004. It was based on the campaign Doner created for the U.S. market last year that the company decided to assign its global account to the agency. "Increasing brand awareness and preference around the world is one of our key initiatives to help drive sales of branded Lexmark products, services and solutions," said Najib Bahous, president of Lexmark's consumer printer division. The account will be serviced in Detroit and at the agency's London subsidiary, Doner Cardwell Hawkins.
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