CNW debuts media monitoring service
By Adnews Staff
Toronto-based CNW Group has launched a new media monitoring service called MediaVantage. A user of the service can conduct a search that will include print, television and Internet-based news sources. According to the company, the service will be updated with new information within minutes or seconds of its publication by monitored media outlets. "Industry professionals told us they needed a faster, more accurate way to monitor and manage communications," said Tom Enright, president of CNW. "MediaVantage enables up-to-the-instant monitoring of an unrivalled range of content sources accessible from a single, web-based application that facilitates collaboration and information sharing." CNW is operating the service in association with software company Dna13 of Ottawa. CNW has signed monitoring agreements with FPinfomart.ca, Thomson Dialog, NewsStand, RocketInfo, the Canadian Broadcast Rights Agency and CEDROM-SNI. According to the company MediaVantage will monitor "thousands" of Canadian and international daily newspapers and trade publications, including The Globe and Mail, the National Post, the New York Times, The Washington Post, CBC, CTV, CanWest, CHUM, TVA Group, Telemedia, RDI, various regional broadcasters and approximately 14,000 Internet-based news sources.