Blast Radius gets more work from Esselte
By Adnews Staff
Office supplies manufacturer Esselte, based in Stamford, CT, has sent more work to Toronto based interactive agency Blast Radius. The agency will redesign Esselte's brand and corporate websites and handle all digital marketing activities for the company. Blast Radius previously worked for the Esselte on the construction of a website for the Dymo brand of label-making devices. The agency has also worked on several other projects for Esselte over the past 18 months. "Blast Radius' successful track record in improving the customer experiences offered by businesses in the retail and consumer goods industries was a key factor in choosing to work with the company," said Bill Mullenix, vice-president of global marketing at Esselte.
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