Scott Thornley hired by Niagara Institute
By Adnews Staff
Scott Thornley + Company of Toronto has been retained by the Niagara Institute to update its brand identity. The institute is an executive leadership training centre based in Niagara-on-the-Lake, ON. Scott Thornley will work to "redefine" the organization's place in the leadership development field. The agency will also create a new campaign for the institute. "It's not just about developing a new look and feel, it's about articulating, with confidence, the profound difference our organization makes for both public and private sector leaders," said Greg Nogler, the institute's director of marketing and sales. Scott Thornley got the assignment on the basis of its work for the Conference Board of Canada, the Niagara Institute's parent organization.