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CIBC readies new commercial

Toronto-based CIBC will release a new English-language television commercial on March 28. The ad, created by Publicis Canada, will promote the bank's lines of credits and mortgage products. The commercial depicts a series of "life moments" backed by the song "In this life" by Chantal Kreviazuk. This ad is part of an overall brand campaign called "For what matters," also created by Publicis. The campaign seeks to demonstrate how CIBC can help its customers achieve their goals in life.

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