LXB Communication Marketing retained by Souris Mini
By Adnews Staff
Quebec-based children's clothing retailer Souris Mini has hired LXB Communication Marketing as its marketing agency. The company also considered Cossette and Exagtz in its review process. "We reached a point in our development where we realized we had to call on the expertise of a marketing communications firm to help us meet our goals," said Michel Bellavance, director of sales at Souris Mini. "The strategic and creative consulting services the LXB team was offering seemed to be the most appropriate solution and the one closest to our business vision." LXB director of client services Josée Paquet cited the agency's expertise in retailing as a key factor in the decision. The firm will begin a spring campaign for Souris Mini in several weeks consisting of movie theater advertising and direct marketing across Quebec.