Rona signs sponsorship deal with CFL
By Adnews Staff
Home renovation chain Rona has signed a new two-year sponsorship agreement with the Canadian Football League. The chain is now the league's "Official Home Improvement Retailer." The company will have exposure in the stadiums of the nine teams in the league, at the retail level and during game broadcasts on TSN, RDS and CBC. All players will wear a Rona patch on their uniforms during pre-season and regular games. There will also be a "Rona Day" at each stadium. The agreement covers the post-season and the Grey Cup championship game. Rona will also receive the right to use to the CFL and Grey Cup logos as well as the names and logos of all the teams. Rona first became a CFL sponsor in 2001.
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