Northern Lights produces infomercial for DirecTV
By Adnews Staff
US-based direct-to-home satellite television provider DirecTV and its retail associate RapidSatellite have hired Northern Lights Direct Response Television of Toronto to produce a 30-minute infomercial. The ad portrays DirecTV as the "ultimate home entertainment experience" and illustrates the advantages of satellite TV over cable. The campaign will run in the US later this month. Media buying is being handled by Koeppel Direct of Dallas, TX.
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