Labatt readies poker tournament initiative
By Adnews Staff
Labatt Breweries of Canada will begin a promotion next month called "Labatt Blue Chip Poker." Customers at participating bars and restaurants will receive poker chips that can be used to enter one of a series of regional poker tournaments that will be held nationally. The winners of these tournaments will play in a final game in Toronto in June. The winner will receive an entry to a World Poker Tour tournament. Regional events will be held in Manitoba, Ontario and Atlantic Canada. "We know guys love playing Texas Hold 'Em with their buddies, so offering the Labatt Blue Chip Poker program with a chance to win a seat on the World Poker Tour is a great way to bring value to Labatt Blue drinkers," said Bob Chant, Labatt's director corporate affairs. As part of this promotion, the brewery also began an in-case contest yesterday. Ontario purchasers of specially-marked 24-bottle cases of Labatt Blue can win a trip for four to Las Vegas or one of 100 branded poker tables. This giveaway will be extended into Manitoba and Saskatchewan in mid-March and into Atlantic Canada in April.