SplashDot hires Environics
By Adnews Staff
Environics Communications of Toronto has been appointed public relations agency of record by SplashDot, a company which provides interactive relationship marketing services such as contests and loyalty programs, particularly to the Canadian lottery industry. Environics will handle media relations, brand development, and strategic counsel for the Vancouver-based firm. "Public relations will play an essential role in educating key audiences about the benefits of adopting relationship marketing practices as the ideal complement to more traditional marketing activities," said SplashDot CEO Patrick Watson. "Based on Environics' strong record in delivering results for clients, we're confident that they are the right group to help take SplashDot to that next level."