Expedia.ca promotes winter travel sale
By Adnews Staff
Travel website Expedia.ca is holding an "Escape Winter Sale" during which customers will receive discounts on trips to Florida, Mexico, the Caribbean, Hawaii and Las Vegas. The sale is being promoted with a national ad campaign from GWP Brand Engineering consisting of television, radio, newspaper and outdoor advertising in English and French. The creative depicts the ease with which Canadians can escape from winter to someplace sunny. The media strategy was developed by MBS. Public relations are being handled by Edelman. The campaign began on Jan. 3 and will run until the end of the month.
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