Female Engineered Marketing readies ovarian cancer awareness campaigns
By Adnews Staff
Female Engineered Marketing, a division of Toronto-based Quiller and Blake Advertising, has been appointed agency of record for the US-based Ovarian Cancer National Alliance and the National Ovarian Cancer Association of Canada. The agency will develop brand strategies and creative campaigns for both organizations. The work will aim to raise awareness of ovarian cancer among physicians, government personnel and members of the public. The campaigns will use national television, print and radio advertising, along with promotional events across the two countries. The initiatives will use the tagline "Turn up the Volume." "We are extremely excited to launch this dynamic new campaign with F.E.M.," said Elisabeth Ross, executive director of the National Ovarian Cancer Association. "Our goal is to open women's eyes to the symptoms and treatments associated with ovarian cancer, which could save lives."