Universal Studios Home Entertainment retains High Road
By Adnews Staff
High Road Communications of Toronto has been retained by Universal Studios Home Entertainment Canada as its Canadian public relations agency of record. The agency will provide public relations for Universal's movie and television DVD releases, plus corporate communications. Previously, the company used three public relations agencies: Capital C, Strategic Objectives and Thornley Fallis. "We were extremely impressed with the work High Road has done for other clients in the entertainment segment, as well as their knowledge of consumer and digital lifestyle technologies," said Sandra Sanderson, senior vice-president of marketing at Universal Studios Home Entertainment Canada. "As we were looking to consolidate our PR activities with one strong agency, High Road was a natural choice."