Square One hires Brees Communications
By Adnews Staff
Toronto-based Brees Communications has been appointed advertising agency of record for the Square One Shopping Centre in Mississauga. The assignment includes creative, strategic planning, media planning and media buying. The firm's first work for the client has been a multimedia campaign for the mall using the tagline "It's The Difference Between Shopping and Shopping Squared." The outdoor portion of the campaign began in 2004. Radio and print creative has recently been added. "The 'Squared' campaign establishes the difference between average and great shopping while leaving you with a strong brand message that no other mall can own," said agency president Liz Falconer.
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