JOBBOOM.COM BEGINS CAMPAIGN
By Adnews Staff
Online job site Jobboom.com has begun a new campaign consisting of online, print, transit and radio advertising running in southern Ontario. The creative uses the tagline, "Find the Right Job for You." Jobboom.com is owned by Canoe.ca. According to Dave Watkins, vice-president of marketing for Canoe, the campaign is intended to expand the promotional activity of the site. Previously such activity was limited to Quebec, where Jobboom.com was founded. The campaign will also include a contest for registered users of the site that will begin on Nov. 8. The print and online elements were created in-house. The radio scripts were handled by Fleming & Friends of Montreal.
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