CIBA VISION HIRES CAPITAL C
By Adnews Staff
Contest lens maker CIBA Vision of Mississauga has appointed Toronto-based Capital C its agency of record. The agency will provide marketing services, interactive services, public relations and event management. Capital C, which was hired without a review, will initially work on the launch of two new products: 02Optix silicone-hydrogel lenses and Solocare Aqua All-In-One Solution. The agency has created a program for these products incorporating public relations and event management.
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