BATTERY RECYCLERS BEGIN PROMOTIONAL CAMPAIGN
By Adnews Staff
The non-profit Rechargeable Battery Recycling Corporation of Toronto has begun a national campaign to promote a new national program called Call2Recycle. The cell phone and rechargeable battery recycling program will begin this week. Collection boxes are being shipped to approximately 4,000 participating retailers, communities, public agencies and businesses. The supporting campaign will also begin this week with a number of launch events. Radio and television public service announcements featuring hockey player Guy Lafleur are also being distributed. Toronto firms Anomaly Productions and Visions of Utopia produced the ads.
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