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FUTURE SHOP TO SELL PRE-LOADED MP3 PLAYER

Consumer electronics retailer Future Shop of Burnaby, BC will begin selling a pre-loaded MP3 player next month. The device will display the logo of the chain's Bonfire music downloading service and contain 12 songs. The "Bonfire at Futureshop.ca" service debuted earlier this year. The MP3 player initiative was created in association with MPIO, Bonfire and Universal Music Canada. Future Shop will promote the Bonfire MP3 player in its flyers, with on-screen slides in Famous Players theatres, with radio ads and with online and in-store materials. Bonfire will also sponsor the New Music West festival in British Columbia next month.

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