CANWEST PROMOTES NEW JOB SITE
By Adnews Staff
CanWest MediaWorks, a subsidiary of CanWest Global Communications, debuted a new online career section called "Working" today at <http://www.working.canada.com>. The name will also be used for the employment sections of CanWest's daily newspapers. A promotional campaign for the service consisting of newspaper, out-of-home, elevator, trade publication and radio advertising will break. The campaign was created by Riddoch of Toronto. Over the next several months CanWest will launch additional sections called Driving, Living, Connecting, Shopping, Remembering and Celebrating.
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