DOMTAR HIRES OGILVYONE
By Adnews Staff
Domtar has hired OgilvyOne of Toronto to improve its direct communication with its paper buyers. The Montreal-based firm manufactures pulp and paper products. OgilvyOne will "develop a strategy to maintain contact with its customers through direct mail and online communications," said to the agency. According to Scott Townsend, director of strategic marketing initiatives at Domtar, the company hired OgilvyOne based on its work for other business-to-business clients.
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