CAPTIVATE BEGINS SELF-PROMOTION CAMPAIGN
By Adnews Staff
Captivate Network of Westford, MA, will begin promoting itself with a new campaign today on its collection of video screens in the elevators of office towers in Toronto, Calgary and Vancouver. The campaign also includes print advertising in Canadian trade publications, direct mail and email. The campaign is aimed at advertisers and agency decision makers. It uses the tagline, "See Us at Work." The campaign, which will run through the fall, will also includes a contest. Advertising for Captivate is done by Visual Republique of Lawrence, MA. Public relations are handled by Dotted Line Communications of Boston.
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