MOVADO GROUP RESUMES ESQUIRE COMMERCIALS
By Adnews Staff
Markham, ON-based Movado Group of Canada, which makes the Esquire line of wristwatches, has resumed its "ESQ" television campaign. This initiative first ran from 1993 to 1999. The creative used the profiles of celebrities with the initials "ESQ" after their names. The new ads began airing nationally on Monday on TSN, Global, CH Television and The Outdoor Life Network. Canadians appearing in the ads include Mike Clemons of the Toronto Argonauts and Blaine Manning of the Toronto Rock lacrosse team. Various Canadians who are not celebrities also appear in the ads. The 30-second commercials were created by Brandworks of Toronto, which also made the original ads. Public relations for Movado are handled by Jesson Artmont Communications of Toronto.