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CHOICE HOTELS PROMOTES AEROPLAN

Choice Hotels Canada began an Aeroplan contest last week. The promotion will run until Dec. 15. Aeroplan members who stay at a Choice Hotels can win 50,000 Aeroplan miles. Members must show their Aeroplan cards when they check-in to enter the contest. Three weekly winners will be chosen by random draw. The sweepstakes is being promoted with a five-week, national radio campaign and some print advertising, created in-house by Choice Hotels. Direct mail and email campaigns to Aeroplan and Choice Club Plus members and POS materials at Choice Hotel properties are also being used. Choice Hotels' banners include Comfort, Comfort Suites, Quality, Sleep Inn, Clarion, Econo Lodge, Rodeway and MainStay Suites.

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