TIM HORTONS BEGINS SANDWICH CAMPAIGN
By Adnews Staff
Tim Hortons is promoting a new hot sandwich with a four-week advertising campaign created by Toronto-based Enterprise Advertising. The campaign includes television and radio ads that will run until the end of October. The 30-second TV ad opens on a man who has locked himself out of his car leaving his Chicken and Roaster Red Pepper sandwich inside. A city work walks up to him and lifts him up and lowers the man into the car through the sunroof. Upside down, the man reaches for his sandwich and takes a bite. The 30-second radio spot features a narrator describing "Linda", a woman who has left her chicken sandwich for a new "lunchtime love." The TV and radio executions are being supported with outdoor advertising and POS materials. Separate advertising, developed by the Montreal office of Enterprise, has been created to run in the French market.