AIDS FOUNDATION RELEASES PIE IN THE SKY CAMPAIGN
By Adnews Staff
Toronto-based Cundari Integrated Advertising and its health care division, Cundari Health have created a communications program for the Food for Life Program of the Toronto People With AIDS Foundation. The program will support the foundation's annual fundraiser called Pie in the Sky. It will re-brand the event and seek to raise awareness of it. The campaign, which is running in the Greater Toronto Area, also includes brochures, posters, post cards, stickers and PR support. A new logo has also been created for Pie in the Sky. During the fundraiser, volunteers sell pies to co-workers, friends and neighbours. Proceeds from the sales go towards the Food For Life meal delivery program for homebound people living with HIV/AIDS.
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