CAMPAIGN BEGINS FOR CAROLANS IRISH CREAM LIQUOR
By Adnews Staff
C&C International of Dublin, Ireland will promote its new packaging for Carolans Irish Cream liquor next month. Carolans is distributed in Canada by Toronto-based Corby Distillers. The new packaging, created by Cantrell of Ireland, consists of a modified bottle shape and a new label with gold-coloured trim. In Canada this packaging will initially be used in Ontario only, promoted by online and print advertising, public relations and a sampling program. The advertising was created by Corby. Media buying is being handled by ZenithOptiMedia. Public relations have been assigned to Cohn & Wolfe.
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