POLAROID, VERVEGIRL.COM BEGIN FASHION CONTEST
By Adnews Staff
Polaroid Canada and Vervegirl.com have begun a joint promotion of a new instant camera called the izone200. The online contest, called the "Polaroid Fashion Challenge," is aimed at teenagers in the Greater Toronto Area. Two hundred participants, chosen from entrants who register at Vervegirl.com, will be invited to a secret location on Oct. 9 to receive an izone200 camera and a scrapbook. The contestants must create a fall outfit by taking pictures of clothing found in stores or on other people. A panel of judges will choose one outfit as "most fashionable." The winner will receive tickets to a future unspecified concert. The contest is being promoted with posters in Toronto-area high schools. Public relations are being handled by Environics Communications of Toronto.