SONY ERICSSON BEGINS ROCK PROMOTION
By Adnews Staff
Sony Ericsson will begin a new campaign on Sunday with a performance in Montreal by rock band "The Trews." The band will also perform and sign autographs in Oshawa, ON on Oct. 10 and in Surrey, BC on Oct. 24. The company will erect a Sony Ericsson Rocks display booth at each performance to promote current cell phones and new models expected before Christmas. The booth will also be set up in shopping malls Mississauga, Calgary and Vancouver as part of the campaign. Purchasers of a Sony Ericsson handset during this promotion will receive a mail-in rebate for a special edition Trews CD. Those who mail-in for the CD will be entered into a draw to meet the band. The campaign is being promoted at <http://www.sonyericssonrocks.com>, in retail stores nationally and on some radio stations.