TELUS TO SPONSOR ALPINE CANADA
By Adnews Staff
Vancouver-based Telus has signed an eight-year, $4 million sponsorship agreement with Alpine Canada, the country's governing body for ski racing. Telus will be the exclusive telecommunications provider for the organization, including Web hosting and development, wireless services and management consulting. Telus will also partially fund several races, including the Men's World Cup on Nov. 27 and 28 and the Women's World Cup on Dec. 3, 4 and 5. The firm will also sponsor the headgear of Anne-Marie Lefrançois, Jeff Hume and the Disabled Alpine Ski team.
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