PORTER NOVELLI HIRED BY LOOK GOOD FEEL BETTER
By Adnews Staff
Porter Novelli Canada of Toronto has been hired to handle media relations for Look Good Feel Better's T-shirt campaign. Look Good Feel Better is a cancer support program that helps women deal with the side effects of cancer treatment. The program is sponsored by member companies of the Canadian Cosmetic, Toiletry and Fragrance Association. Porter Novelli got the assignment based on previous work the agency has performed for the organization. The campaign will run until Sunday at 826 Shoppers Drug Mart stores.
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