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SASKATCHEWAN BEGINS CENTENNIAL CAMPAIGN

The Saskatchewan Centennial 2005 Office began a centennial campaign yesterday, 100 days before the province's anniversary year begins. The theme of campaign, created by Brown Communications Group of Regina, is "100 Years of Heart." The first of four phases in the campaign consist of a television and print advertising that uses the copy, "What's YOUR centennial project going to be?" Also, a Web site has been constructed at <http://www.sask2005.ca> at which visitors can submit stories, pictures and Centennial project plans. Cathy Ann Molnar, executive director of marketing and communications for the Centennial office, said the campaign will continue for 15 months, building to the province's official anniversary date of Sept. 4, 2005.

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