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FOUR ON SHORTLIST FOR MOLSON CANADIAN ACCOUNT

By Adnews Staff

Taxi Advertising, Cossette Communication-Marketing, Zig and incumbent Bensimon Byrne, all based in Toronto, have made the shortlist for the Molson Canadian creative advertising account. Presentations will take place in mid-October. A decision is expected by the end of October. Creative work for Molson Ultra, Black Label and Miller Genuine Draft in Canada will remain with Bensimon. The Media Edge will continue to handle media buying for Molson. Creative for Molson Canadian in the U.S. is done by Crispin Porter + Bogusky of Miami.

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