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SONY BEGINS KICK-OFF PARTY PROMOTION

By Adnews Staff

Sony of Canada began a new sales promotion called the "Season Kick-Off Party" yesterday. The initiative will run until Oct.3. Sony Store customers will receive a $10 gift certificate when they purchase eligible PlayStation video games. These customers will also be entered into a draw for a PlayStation 2 game console with games as well as one of three Joe Rocket leather jackets. Sony of Canada operates about 70 Sony Stores in Canada.

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