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VF CANADA READIES LEE JEANS CAMPAIGN

By Adnews Staff

Toronto-based VF Canada will begin promoting the return of Lee jeans to Canada next week with transit advertising in Toronto, Montreal and Vancouver. The advertising will make use of brand spokescharacter Buddy Lee. Promotional workers wearing Lee jeans will tour these cities to conduct fashion shows and distribute Buddy Lee bobble-heads and coupons for free Lee jeans. VF Canada has retained Jam Creative Works and Strategic Objectives to promote the return of Lee jeans to Canada.

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