LCBO, MADD CANADA OPEN WEB SITE FOR PARENTS
By Adnews Staff
The LCBO and MADD Canada have constructed a new Web site to encourage parents to talk to their preteen children about alcohol. The site, located at <http://www.talktokidsaboutalcohol.ca>, contains advice for parents about choosing a time to broach the subject, lists myths and facts about alcohol and provides links to related Web sites. The Web address has been emailed to MADD Canada subscribers in Ontario and information about the site has been sent to public health and safety organizations, community groups, educational organizations, police and beverage alcohol trade associations and other liquor boards across Canada. The site was designed by Fuel Advertising of Toronto. A French version of the site will go into service next month.