HARRY ROSEN BEGINS PROSTATE CANCER FUNDRAISER
By Adnews Staff
Toronto-based clothing retailer Harry Rosen will conduct an in-store prostate cancer awareness and fundraising initiative during National Prostate Cancer Awareness week this week. The retailer will sell travel kits from Ermenegildo Zegna. The proceeds will be donated to Canadian research organizations. The kits consist of a leather bag and containing Essenza di Zegna shampoo, aftershave, eau de toilette, a Zegna pen and a tin of peppermints. The kits will be promoted in print advertising in major daily newspapers this week and with in-store materials. Advertising for Harry Rosen is done in-house.
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