SOBEYS, CANADIAN TIRE BEGIN JOINT PROMOTION
By Adnews Staff
Sobeys and Canadian Tire Petroleum began a cross promotion in Toronto on Friday. During the initiative, Ontario customers will receive discounts on groceries at 65 Sobeys stores and gasoline at 122 Canadian Tire gas bars. Gas buyers at a participating stations will receive 2.5 cents in Sobeys "money" per litre, which can be redeemed at a participating Sobeys store. Sobeys customers will receive a coupon that will allow them to receive ten times the usual amount of Canadian Tire "money" when they buy gas at a Canadian Tire station. Sobeys, based in Stellarton, NS, owns or franchises approximately 1, 300 stores nationally under the names Sobeys, IGA Extra, IGA and Price Chopper. Canadian Tire Petroleum is the gasoline retail division of Toronto-based Canadian Tire.