MCDONALD'S ROAD RALLY NOW AIRING ON CITYTV VANCOUVER
By Adnews Staff
CityTV Vancouver began airing segments of a McDonald's Canada promotion called Road Rally yesterday. The reality TV-style promotion, a joint effort by the two companies, began earlier this year. A CityTV production crew filmed the competition from July 20 to July 30. Each day, three teams of two competed in different challenges. The finish line for each stage of the race was at a local McDonald's restaurant. Forty-four one minute vignettes about the Road Rally will air on CityTV Vancouver. Each week, three vignettes from one of the 11 stages of the competition will be broadcast, along with a fourth vignette about the winning team for that stage. The vignettes will run until Nov. 19.
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